Aaron Ross joins Helping Sells Radio for Episode 14. Aaron, with co-author Jason Lemkin, recently published a new book, From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue, which is a follow-up to the widely read and implemented book Predictable Revenue, which has been called the sales bible of Silicon Valley. Sarah and Bill talk to Aaron about two main topics. First, we talk about why we should not tell people what we do for a living, but describe how we help people. Second, we talk about the new book.
Catherine Blackmore, GVP of Customer Success at Oracle Marketing Cloud, joins the show to discuss the importance of training, change management, and business transformation to customer success. We also discuss whether the prominence of customer success is causing a convergence between sales and service. And yes, Bill did steal one of Catherine's ideas.
Todd Eby is the Founder and CEO at SuccessHacker, editor of the Customer Success Journal, Advisor to Trak.io, and has been named to multiple Customer Success Influencers lists including The FrontLeaf 50 and the MindTouch 100 Customer Success Influencers You Should Reach Out To. Today, we chat with him about why achieving real Customer Success is the hardest simple thing to do.