Marcus Sheridan joins Helping Sells Radio to discuss his book They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, which is a call for entrepreneurs, marketing and sales professionals to answer customer questions as a means for helping customers, building trust, and driving sales. It is a simple approach that most of your competitors would not dare dream of implementing.
Adam O'Donnell, co-founder and CEO of Successly Live, joins Helping Sell Radio to share what he learned from interviewing more than 200 customer success leaders. Adam and his team discovered some surprising insights about how many teams are using CS platforms (hint: it's way less than you probably think), the maturity of the CS industry, the most common reasons CS initiatives fail, and more.
Nichole Elizabeth DeMeré is a SaaS Consultant and Customer Success Evangelist, who takes startups from problem/solution fit to product/market fit, all the way through growth marketing and scalable customer development. We invited Nichole on the show to talk about why product managers should include customer success milestones in user flows and how product management can work better with Customer Success and use Customer Success milestones to help customers achieve their own journey.