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Helping Sells Radio

Helping Sells Radio is the enterprise software podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Now displaying: December, 2017
Dec 27, 2017

Steve Portigal has interviewed everyone from high-finance traders to rock musicians, regular families to medical professionals, all in search of finding out how to make products better. "Great leaders are not territorial," he said in this episode of Helping Sells Radio. "They're looking for everything and anything that can help make their products better."

In his book, Interviewing Users: How to Uncover Compelling Insights, Portigal starts off by stating that "you are not the user". That is, that interviewers are not the users of the product and so shouldn't be involved in the user research experience.

"The whole purpose of the interview is to understand someone else's point of view, belief structure, the language they use, etc. in order to embrace their perspective," says Portigal.

Dec 20, 2017

In this episode, we spoke to Ken Hirsohn, past president, current treasurer, and longstanding board member of the Computer Education Management Association (CEdMA). Ken talked to us about running customer education operations at Alien Vault, ServiceNow, Salesforce, and Veritas (Symantec). He has run multi-million dollar education operations with education as a P&L, and in this episode, talks about the ever-evolving role of training and integrating customer training with the entire customer experience.

Dec 13, 2017

Keynote speaker, storytelling coach, and bestselling author Paul Smith joins Helping Sells Radio to talk about his book SELL WITH A STORY. If you want a practical explanation for how you can use stories to help your customers, this episode is for you. Paul provides many examples of how to use stories in the sales process, with existing customers, and even how brilliant it is to tell stories about people who are not even your customers.

Dec 6, 2017

Marty Cagan, founder and partner of the Silicon Valley Product Group and author of the book, Inspired: How to Create Tech Products Customers Love, joins Helping Sells Radio to talk about the new edition of his book, why product managers should fall in love with the problem not the solution, and whether Ben Horowitz is as hardcore in person as he is in his book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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