Founders know that to have success, they need to sell — a lot. And quickly. Which is why their first hire is usually a salesperson. They want an expert to capitalize on any traction or buzz their early stage company has. Whitney Sales, General Partner at Acceleprise Ventures and creator of The Sales Method, joined Helping Sells podcast this week to talk about early-stage companies and why founders must learn to love selling.
In this episode we spoke to Tony Ulwick, Founder and CEO of consulting firm Strategyn, and pioneer in Jobs to be Done Theory and the inventor of outcome-driven innovation. He also holds six patents related to the processes around outcome-driven innovation and has helped clients generate billions of dollars in revenue growth using his methods. Ulwick joined Helping Sells Radio to share how to build new products and services that win in the marketplace by helping customers get a job done better.