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Helping Sells Radio

Helping Sells Radio is the enterprise software podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Now displaying: March, 2018
Mar 27, 2018

In this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world.

Mar 13, 2018

Josh Harcus, renowned author and sales leader, and Kyle Jepson, Inbound Sales Professor at HubSpot Academy, joined Helping Sells Radio to talk about increasing revenue by teaching sales teams to call customers and ask, "what can I help you find?" In this episode we explore why most sales teams pitch themselves into a corner and how to re-frame sales conversations into helping opportunities.

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