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Helping Sells Radio

In the software business, Selling Doesn't Help. Helping Sells. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts about helping sells in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Now displaying: May, 2018
May 30, 2018

It is always a treat when guests come into the studio because in-person interviews are so much more conversational and, therefore, better. Jessica McGlory, director of paid social at the online marketing firm Jellyfish, joins us to talk about how paid media can be helpful. Most of us don't think about paid online social advertising as being helpful, but when it is targeted the right way, contains the right message, and offers something useful, it can definitely help people achieve outcomes.

May 16, 2018
What would you do if your CEO came to you and said, “We need to 10X the number of customers who complete our training in the next twelve months. Product use is down and churn is up. I need your plan by next Thursday.” After your panic attack recedes, you probably say to yourself, “How am I going to do that?” If you can relate to this exchange, then keep calm and attend this session. In it you will learn how to be ready for that challenge with customer education strategy design. 
 
In this special recording of a Gainsight Pulse Talk, Bill Cushard shows you how to design your customer education strategy and actually start working on it. Right here in this session.
 
If you are responsible for on-boarding or helping customers learn your product, this session is for you. 
May 16, 2018

CSO Insights found that of companies that push through a CRM software implementation, less than 40% of organizations achieve full scales end-user adoption. That is what Brandon Bruce, COO and Co-founder of Cirrus Insight, tells us in this episode of Helping Sells Radio. We talk about why software projects fail and how to turn them around. He details all of this in his book, "The Shelfware Problem: A Guide to CRM Adoption."

May 4, 2018

We spend all of our time on Helping Sells Radio talking about how to help customers achieve outcomes. In this episode, we're talking about how to help employees be their best at work. Aubrey Blanche, Global Head of Diversity and Inclusion at Atlassian, talks about how creating inclusive workplaces helps teams perform at higher levels and do the best work of their lives.

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