It is always a treat when guests come into the studio because in-person interviews are so much more conversational and, therefore, better. Jessica McGlory, director of paid social at the online marketing firm Jellyfish, joins us to talk about how paid media can be helpful. Most of us don't think about paid online social advertising as being helpful, but when it is targeted the right way, contains the right message, and offers something useful, it can definitely help people achieve outcomes.
CSO Insights found that of companies that push through a CRM software implementation, less than 40% of organizations achieve full scales end-user adoption. That is what Brandon Bruce, COO and Co-founder of Cirrus Insight, tells us in this episode of Helping Sells Radio. We talk about why software projects fail and how to turn them around. He details all of this in his book, "The Shelfware Problem: A Guide to CRM Adoption."
We spend all of our time on Helping Sells Radio talking about how to help customers achieve outcomes. In this episode, we're talking about how to help employees be their best at work. Aubrey Blanche, Global Head of Diversity and Inclusion at Atlassian, talks about how creating inclusive workplaces helps teams perform at higher levels and do the best work of their lives.