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Helping Sells Radio

Helping Sells Radio is the enterprise software podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Now displaying: September, 2019
Sep 16, 2019

Fresh off the plane from the CS100 Summit in Sundance, Utah, Cole Sanders, senior customer success manager at ClientSuccess, joins Helping Sells Radio to talk about what it's like being a customer success manager for customer success managers. Imagine that. You are serving customers who are doing the same job as you. No pressure, right?  

Learn more about Cole: 

 

We write about all of our podcasts! Check out the full posts and learn what we learn from our guests at helpingsells.com

Thanks so much for listening! If you like this episode, please subscribe to “Helping Sells Radio" and rate and review wherever you get your podcasts:

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Sep 16, 2019

Fresh off the plane from the CS100 Summit in Sundance, Utah, Carlos Quezada, head of customer success at Aruba talks about how he had the instinct to build a customer success team with a data person first. "I wanted to know what I was looking at before implementing solutions." Carlos used data to understand the customer based, so he could segment customers, and design the right solution for each. There are major lessons here for how to build customer success at scale with a very small team. 

Learn more about Carlos: 

 

We write about all of our podcasts! Check out the full posts and learn what we learn from our guests at helpingsells.com

Thanks so much for listening! If you like this episode, please subscribe to “Helping Sells Radio" and rate and review wherever you get your podcasts:

Apple Podcasts

Stitcher

Spotify

Follow us on Social Media:

ServiceRocket

YouTube

Twitter

Facebook

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Bill Cushard

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Linkedin

Instagram

Tell us what you think of Helping Sells Radio

We'd love it if you'd:

  1. Write a review where ever you get your podcasts.
  2. Tweet us using the hashtag #HelpingSells.
  3. Comment below.

Thank you for listening to the show.

Sep 13, 2019

OK, so maybe agile and digital transformations are not specifically about helping sells. On the other hand, if our organizations and teams are not agile, don't respond to customer needs quickly, and are unable to adapt in uncertain times, we may not have any customers to help anyway. This is why I wanted to talk to Pamela Meyer, author of Pamela Meyer, author of Agility Shift: Creating Agile and Effective Leaders, Teams, and Organizations. She says the majority of executives say that agility is a critical organizational capability. That's you. The irony is that most organizations aren't agile. They aren't doing it. If they are doing it, it's coming from a mindset that isn't agile. That's a hard pill to swallow. Leaders know they have to be more agile, responsive, and nimble. But there is still a belief that agility is risky. "What if we make bad decisions?" This is the wrong mindset because actually agility is about minimizing risk while delivering value faster to customers. We talk to Pamela about how organizations can shift their collective mindsets and become more agile. 

Learn more about Pamela:

 

We write about all of our podcasts! Check out the full posts and learn what we learn from our guests at helpingsells.com

Thanks so much for listening! If you like this episode, please subscribe to “Helping Sells Radio" and rate and review wherever you get your podcasts:

Apple Podcasts

Stitcher

Spotify

Follow us on Social Media:

ServiceRocket

YouTube

Twitter

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Bill Cushard

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Tell us what you think of Helping Sells Radio

We'd love it if you'd:

  1. Write a review where ever you get your podcasts.
  2. Tweet us using the hashtag #HelpingSells.
  3. Comment below.

Thank you for listening to the show.

Sep 12, 2019

Kristen Hayer and I were at the ClientSuccess CS100 Summit this week in Sundance, Utah. We used some of our time together to plan our live joint podcast. This is a recording of part of that prep. You may have heard about a live joint podcast I am doing with Kristen Hayer of Strikedeck Radio. Kristin and I will be at the Customer Success Networking Meetup on September 26 in Palo Alto hosting a live podcast.

Join the meetup here: https://www.meetup.com/customersuccessnetwork/events/263040347/

Learn more about Strikedeck Radio here:  https://strikedeck.com/strikedeck-radio-customer-success-live/

 

Sep 9, 2019

Scott Brown, author of (C)lean Messaging: A framework to help startup founders talk to humans, didn't actually turn acorns into gold. He was trying to explain to me how to apply one of the principles from his book. The key to being remembered is to combine a message with a picture and a story. One of the stories in the book is of a company that applied this principle and came up with, "We turn acorns into gold." It makes sense when you read it. To help me understand this principle even more, Scott turned the podcast around and starting interviewing me to help me create my own (C)lean Message. And this exercise is proof that knowing something is next to worthless. Applying it....that's an entirely different story. If you want more help, understanding what this (C)lean Messaging is all about....listen to the episode and wrap your head around this: Scott's (C)lean Messaging Framework, looks and operates like a business model canvas, but for crafting your message. 

Learn more about Scott:

 

We write about all of our podcasts! Check out the full posts and learn what we learn from our guests at helpingsells.com

Thanks so much for listening! If you like this episode, please subscribe to “Helping Sells Radio" and rate and review wherever you get your podcasts:

Apple Podcasts

Stitcher

Spotify

Follow us on Social Media:

ServiceRocket

YouTube

Twitter

Facebook

Linkedin

Instagram

Bill Cushard

Twitter

Linkedin

Instagram

Tell us what you think of Helping Sells Radio

We'd love it if you'd:

  1. Write a review where ever you get your podcasts.
  2. Tweet us using the hashtag #HelpingSells.
  3. Comment below.

Thank you for listening to the show.

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