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Helping Sells Radio

In the software business, Selling Doesn't Help. Helping Sells. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts about helping sells in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Now displaying: Category: Creativity
Aug 29, 2018

Are you creative? Most of us business people do not think of ourselves (or our professions) as creative. When we think of creative people, we think of artists and musicians and actors and writers. This is just one of the mistakes we make about creativity. Allen Gannett, founder and CEO of TrackMaven and author of "The Creative Curve: How to Develop the Right Idea, at the Right Time," explains that anyone can be creative because creativity can be learned. He did the research and provides a way of thinking that will help any of us believe we can be more creative. 

In just one example, Gannett explains that being creative is not just about the technical skill of whatever it is that we do. That skill could be painting or software sales. The technical skill of painting or selling is only one part of being creative. As Gannett explains, a creative person is good at three skills: the technical skill of the act, timing, and communicating and distributing your ideas. In other words, if you invented a new painting style or a new sales technique, it means nothing if your timing is off or if you cannot get that new idea out into the world. 

If you want to be a more creative painter or sales person or customer success manager, I suggest you listen to this podcast and then go read "The Creative Curve."

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