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Helping Sells Radio

In the software business, Selling Doesn't Help. Helping Sells. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. Co-hosts Bill Cushard and Sarah E. Brown will talk to experts about helping sells in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Oct 12, 2016

In this episode of Helping Sells Radio, Sarah and Bill are joined by Pat Durante, Senior Director of Education Services at Black Duck Software and President of the Computer Education Management Association (CEdMA) to talk about the continuously blurring lines between technical marketing, customer education, software adoption services, and customer success. No matter what you call it, it's all about helping customers use the software effectively so they are successful and they renew.

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