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Helping Sells Radio

Helping Sells Radio is the enterprise software podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Helping Sells Radio
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Dec 13, 2017

Keynote speaker, storytelling coach, and bestselling author Paul Smith joins Helping Sells Radio to talk about his book SELL WITH A STORY. If you want a practical explanation for how you can use stories to help your customers, this episode is for you. Paul provides many examples of how to use stories in the sales process, with existing customers, and even how brilliant it is to tell stories about people who are not even your customers.

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