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Helping Sells Radio

Helping Sells Radio is the enterprise software podcast about helping customers discover, adopt, and thrive using your software. Host Bill Cushard talks to experts in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
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Dec 27, 2017

Steve Portigal has interviewed everyone from high-finance traders to rock musicians, regular families to medical professionals, all in search of finding out how to make products better. "Great leaders are not territorial," he said in this episode of Helping Sells Radio. "They're looking for everything and anything that can help make their products better."

In his book, Interviewing Users: How to Uncover Compelling Insights, Portigal starts off by stating that "you are not the user". That is, that interviewers are not the users of the product and so shouldn't be involved in the user research experience.

"The whole purpose of the interview is to understand someone else's point of view, belief structure, the language they use, etc. in order to embrace their perspective," says Portigal.

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